Campaign School Agenda

Saturday, July 28

5:00 – 6:30 pm  Introduction and Icebreaker
6:30 – 7:30 pm  Dinner
7:30 – 8:00 pm  Introduction to the State of Delusion
8:00 pm              Campaign Simulation Period

Sunday, July 29

9:00 – 10:30 am    The Campaign Plan
10:30 – 10:45 am  Break
10:45 – 12:15 pm  The Campaign Budget
12:15 – 1:15 pm     Lunch
1:15 – 2:15 pm       Assignment 2: Campaign Staffing Plan
2:15 – 3:15 pm       Targeting Theory
3:15 – 3:30 pm       Break
3:30 – 4:30 pm       Strategic Scheduling
4:30 – 5:15 pm       Introduction of the Campaigns
5:15 – 6:00 pm       Feedback on Assignments 1 and 2 and Overview of 
                                  Assignment 3
                                  Evaluations
6:00 – 7:00 pm       Dinner
7:00 pm                   Campaign Simulation Period  
                                  Assignment 3: Budget

Monday, July 30

9:00 – 10:30 am    Fundamentals of Fundraising
10:30 – 10:45 am  Break
10:45 – 11:15 am  Assignment 4: Circles of Benefit
11:15 – 12:15 am  Writing a Fundraising Plan
12:15 – 1:15 pm     Lunch
1:15 – 2:15 pm       Fundraising Tools: Call Time
2:15 – 2:45 pm       Exercise: Making the Ask
2:45 – 3:00 pm       Break
3:00 – 4:00 pm       Fundraising Tools: Events
4:00 – 4:45 pm       Fundraising Tools: Direct Mail
4:45 – 5:30 pm       Fundraising Tools: The Internet
5:30 – 6:00 pm       Feedback on Assignments 3 and 4 and Overview of Assignment 5
                                  Evaluations
6:00 – 7:00 pm       Dinner
7:00 pm                   Campaign Simulation Period
Assignment 5:        Finance Plan

Tuesday, July 31

9:00 – 10:00 am     Fundamentals of Research and Fact Checking
10:00 – 10:45 am   Exercise: Fact Checking
10:45 – 11:00 am   Break
11:00 – 12:00 pm   Introduction to Polling
12:00 – 12:45 pm   Lunch
12:45 – 1:45 pm     Earned Media
1:45 – 2:45 pm       Setting Up a Press Shop
2:45 – 2:50 pm       Explanation of Personal Press Releases  
2:50 – 3:00 pm       Break
3:00 – 4:00 pm       Crafting Message
4:00 – 4:45 pm       Exercise: Message Box
4:45 – 5:15 pm       Feedback on Assignment 5 and Overview of  Assignment 6
                                  Evaluations
5:30 – 7:30pm        Reception at EMILY's List
6:00 – 7:00 pm       Dinner
7:30 pm                   Campaign Simulation Period
                                  Assignment 6: Message Box and Earned Media Plan

Wednesday, August 1

9:00 – 10:30 am    Paid Media Fundamentals
10:30 – 10:45 am  Break
10:45 – 12:15 pm  Paid Media Tools: TV and Radio  
12:15 pm                 CAMPAIGN PREFERENCE SHEETS DUE
12:15 – 1:30 pm    Lunch
1:30 – 2:15 pm      Exercise: Media Buying
2:15 – 3:00 pm      Paid Media Tools: Direct Mail
3:00 – 4:00 pm      Paid Media Tools: Internet
4:00 – 4:15 pm      Break
4:15 – 5:15 pm      Maintaining a Campaign Website 
5:15 – 6:00 pm      Feedback on Assignment 6 and Overview of 
                                 Assignment 7
                                 Evaluations
6:00 – 7:00 pm      Dinner
7:00 pm                  Campaign Simulation Period
                                 Assignment 7: Paid Media Plan

Thursday, August 2

9:00 – 10:00 am      Introduction to Voter Contact Tools
10:00 – 11:00 am   Writing the Field Plan
11:00 – 11:15 am   Break   
11:15 – 12:15 pm   Targeting: NCEC and the Voter File
12:15 – 1:15 pm      Lunch
1:15 – 3:00 pm        Field Tools: Setting up Canvassing and Phone Programs
3:00 – 3:15 pm        Break
3:15 – 4:15 pm        Recruiting and Maintaining Volunteers
4:15 – 5:30 pm        GOTV & Election Day    
5:30 – 6:00 pm        Feedback on Assignment 7 and Overview of
                                   Assignment 8
                                   Evaluations
6:00 – 7:00 pm        Dinner
7:00 pm                    Campaign Simulation Period
                                   Assignment 8: Targeting and The Field Plan

Friday, August 3

9:00 – 10:00 am     Working with Consultants
10:00 – 10:15 am   Break
10:15 – 11:45 am   Targeting Tools: Modeling
11:45 – 12:45 pm   Lunch
1:30 - 3:30 pm        Travel to Hillary Clinton for President Offices
3:30 – 4:30 pm       Travel to George Washington University
5:30 – 6:00 pm       Feedback on Assignment 8 and Overview of Final Presentations 
                                  Evaluations
6:00 – 7:00 pm       Dinner
7:00 pm                   Campaign Simulation Period

Saturday, August 4

9:00 am                   Copies of Final Campaign Presentations due
9:30  – 1:00 pm      Final Campaign Presentations
1:00 – 2:00 pm       Alumni Lunch
2:00 – 2:30 pm       Campaign Winner Announced – Feedback from Judge
2:30 pm                   Campaign Assignments Announced
3:00 – 3:30 pm       Closing Remarks
3:30                          Contact Your Campaign Managers and Pack for Departure
6:00 pm                   Dinner

Sunday, August 5

8:00 – 9:00 am       Breakfast
9:00 am – 3:00pm Staffers Leave DC for their Campaigns
12:00 pm                 Final check-out of dorm