September 22, 2014
WOMEN VOTE! Announces Campaign In Competitive Wisconsin Gubernatorial Race
$1.2 million program to educate women voters will begin airing in early October
WASHINGTON, D.C. -- EMILY’s List, the nation’s largest resource for women in politics, today announced the start of a new WOMEN VOTE! project in Wisconsin. As the nationwide voter mobilization and education project of EMILY’s List, WOMEN VOTE! will seek to persuade and mobilize women voters in support of Mary Burke’s bid for Governor of Wisconsin.
"Scott Walker has had four years to prove himself to the women of Wisconsin and has left them with only broken promises. From blocking access to health care to repealing Wisconsin’s Equal Pay Act, Scott Walker has worked to make women second-class citizens in Wisconsin,” said EMILY’s List President Stephanie Schriock. “Wisconsin voters are looking for a new leader who shares their vision for a future where everyone gets a fair shot and that leader is Mary Burke. The contrast between these two candidates could not be starker, and EMILY's List is committed to making sure that Wisconsin voters are aware of it."
The $1.2 million television ad buy will begin airing statewide in early October on broadcast and cable television. The initial ads will educate voters about Governor Scott Walker’s poor record on women’s health.
WOMEN VOTE! is EMILY’s List’s independent expenditure arm which works to educate and mobilize women voters on behalf of pro-choice Democratic women candidates, and help turnout voters for Democrats up and down the ballot. Launched in 1995, the EMILY's List WOMEN VOTE! project combines polling and research, sophisticated message testing, the latest innovations in data and technology as well as good old-fashioned voter contact to mobilize millions of women voters across the country.
In 2012, EMILY’s List had the largest WOMEN VOTE! program in the organization’s history. WOMEN VOTE! spent nearly $11 million in 22 races and 17 states , including a record $3.5 million on behalf of Tammy Baldwin, the largest independent expenditure in EMILY’s List history. WOMEN VOTE! had a near-perfect success rate during our primary season and won 17 of the 19 races decided on November 6th.