For Immediate Release
Aug 27, 2007

WOMEN VOTE! to Mobilize Voters for Special Election Primary

Program Will Focus on Women Voters in Merrimack Valley

WASHINGTON - The 2007 WOMEN VOTE! program, a nationwide voter mobilization and education project of EMILY's List, will be reaching out to women voters through the mail in the finals days leading up to the September 4th special election primary in Massachusetts's fifth congressional district.

The WOMEN VOTE! Program hopes to reach more than 18,000 women voters throughout the district in these last days before the election. In particular, the program will target older women who are frequent primary voters and who also tend to wait to make up the minds on elections in these final days. The series of three mailings, the first of which will reach women voters today, will share important facts on Niki Tsongas and her positive vision for addressing health care, a vital issue to this sector of the electorate.

EMILY's List WOMEN VOTE! has worked for more than a decade to inform and engage women voters in the electoral process on the premise that when women vote, women win. "Women are a critical sector of the electorate in a primary since they tend to make up a large majority of the turnout in an election." said Maren Hesla, EMILY's List WOMEN VOTE! director. "It is our hope that through our efforts these women will be better informed on an issue that we know is important to them and that they will act on that information on election day."

Launched in 1995, the historic EMILY's List WOMEN VOTE! project combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY's List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.