WOMEN VOTE! to Mobilize Voters for Colorado Primary

WASHINGTON -- The 2008 WOMEN VOTE! program, a nationwide voter mobilization and education project of EMILY's List, will be reaching out to primary voters through the mail and phones as they begin to cast their ballots via mail in July and through the August 12th primary in Colorado’s 2nd Congressional District.

The WOMEN VOTE! program hopes to reach more than 22,000 households throughout the district leading up to the election. In particular, the program will target frequent primary-voting Democratic women and seek to educate them about Joan Fitz-Gerald’s record of bringing change to the hard-working families of Colorado on issues like health care. The series of six phone calls and seven mailings, the first of which will reach voters this week, will also talk about Fitz-Gerald’s ability to clean up President Bush’s mess in Washington and get the country back on track.

EMILY's List WOMEN VOTE! has worked for more than a decade to inform and engage women voters in the electoral process on the premise that when women vote, women win. "Women are a critical sector of the electorate in a primary since they tend to make up a large majority of the turnout in an election." said Maren Hesla, EMILY's List WOMEN VOTE! director. "It is our hope that through our efforts these voters will be better informed on the issues that we know are important to them and that they will act on that information on election day."

Launched in 1995, the historic EMILY's List WOMEN VOTE! project combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY's List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.

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