EDUCATE. MOBILIZE. WIN.
Women are 52% of the voters, but far less than that in Congress. So EMILY’s List launched WOMEN VOTE! to harness the power of women voters to get more women elected. Since 1995, WOMEN VOTE! has been persuading and mobilizing women voters to get to the polls and vote for pro-choice Democratic women candidates. We’re different because we specialize in the group of voters that make the difference in every race — women. For over 20 years, we’ve researched and tested the best ways to reach women voters and break through the clutter.
And it works. WOMEN VOTE! has one of the best success rates in the business — in 2012, we had a near-perfect record during primary season and won 17 of our 19 general election races. We do it by meeting women where they are and talking about the issues that move them — WOMEN VOTE! mobilized voters in 22 races with 4.7 million mail pieces, 20 unique TV ads, and over 148 million online impressions.
EMILY’s List knows how to make the win work. We know where to invest, when to get in, and how to start a conversation that women want to join. WOMEN VOTE! is about educating voters about the things that matter to them and their families and igniting change by electing more pro-choice Democratic women.