July 15, 2016
New York Times: ‘Super PACs’ Backing Clinton to Run Major Ad Campaign Against Trump
by Nick Corasaniti
A group of “super PACs” backing Hillary Clinton’s campaign is opening a major digital advertising campaign targeting a specific subset of voters: millennial women.
The ad campaign, led by Women Vote, the independent expenditure arm of Emily’s List, begins on Monday, and it will run an initial $1.5 million in nine swing states, a significant amount for a targeted audience in select states.
The campaign will consist of four ads — one that is 30 seconds long and three that are 15 seconds long — in which young women and men are asked to read statements that Donald J. Trump has made. When they demur, they are asked to show the card to the camera.
“Laziness is a trait in blacks,” one card reads.
“Putting a wife to work is a very dangerous thing,” reads another.
The four ads represent the initial salvo in a $20 million joint effort by Emily’s List and Priorities USA, the super PAC supporting Mrs. Clinton’s campaign, to persuade millennial women to vote.
“Young people across the country could never imagine saying the derogatory, racist comments from Donald Trump, let alone having a president who says them,” Denise Feriozzi, the deputy executive director of Emily’s List, said in a statement. “The values that millennial women stand for, and the future that they want, hang in the balance this election — but they also have the power to do something about it.”
To make the ads, the group went outside the normal political ad makers and hired SS&K, a commercial firm with an extensive record in the private sector of making ads targeted to millennials.
The ads will run in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Virginia.