For Immediate Release
February 9, 2018
WOMEN VOTE! LAUNCHES PROGRAM EDUCATING TEXAS VOTERS ON LIZZIE PANNILL FLETCHER’S RECORD
WASHINGTON, D.C. – Today EMILY’s List’s voter mobilization and education project, WOMEN VOTE!, announces a direct mail and digital program to educate voters of Texas’ 7th Congressional District about Lizzie Pannill Fletcher.
Lizzie Pannill Fletcher will be a champion for the 7th district, particularly on women’s healthcare and immigration. Lizzie learned early on how to stand up to bullies like Donald Trump. As a senior in high school, she linked arms with hundreds of other Houstonians to keep protestors out and a Planned Parenthood clinic open. Since then, she became a lawyer to help those in need and co-founded the Planned Parenthood Young Leaders program to get the next generation involved. The mail and digital program will introduce voters to Lizzie and educate them on her commitment to women’s healthcare and rights, passing the DREAM Act and standing up to Donald Trump.
The eight piece mail plan targets a wide swath of 7th district voters, including any who:
- participated in at least 1 of 3 Democratic primaries (2016, 2014, 2012);
- are modeled to have a midterm turnout likelihood of 60+ with a partisanship score of 60+;
- voted in the 2017 general election and have a partisanship score of 60+;
- are under 40 and have a non-presidential primary turnout score of 47+ and a partisanship score of 60+.
The mail will drop on the following days: 2/14, 2/15, 2/16, 2/20, 2/22, 2/23, 2/26, 2/28.
The WOMEN VOTE! campaign will also invest in digital ads ahead of the March 6th primary to amplify mail and boost positive name ID for Lizzie. The three week program will begin the week of February 12th and will target 50,000 likely primary voters with an overlay of liberals under 40. The ads will include 15 second pre-roll video directing voters to a microsite.
WOMEN VOTE! is EMILY’s List’s independent expenditure arm which works to educate and mobilize women voters on behalf of pro-choice Democratic women candidates, and help turnout voters for Democrats up and down the ballot. Launched in 1995, the EMILY's List WOMEN VOTE! project combines polling and research, sophisticated message testing, the latest innovations in data and technology as well as good old-fashioned voter contact to mobilize millions of women voters across the country.